Big Power Company has emerged as a formidable presence in the electrical engineering landscape. Specializing in the design, implementation, and supply of electricity projects, they cater to a diverse array of public and private sector ventures, ranging from residential developments to industrial complexes, hospitals to gas stations, and commercial edifices to factories.
Context
Big Power Company, a leading force in electrical engineering, needed to strengthen their market position and showcase their comprehensive solar energy capabilities. With their Solar Energy Department's growth since 2017, they required a compelling narrative that would highlight their expertise across diverse sectors - from residential to industrial projects. The challenge was to communicate their dual strength in traditional electrical engineering and innovative solar solutions, while emphasizing their unique position as pioneers in Kurdistan and Iraq's sustainable energy landscape
Tasks
Luna Studio was commissioned to create a compelling brand narrative and visual communication strategy that would:
- Showcase Big Power's extensive expertise across different sectors
- Highlight their specialized solar energy capabilities and sustainable practices
- Demonstrate their technical excellence and industry leadership
- Create materials that would effectively communicate to both public and private sector clients
- Position them as the premier choice for comprehensive electrical and solar solutions in the region"
Results
Our strategic approach delivered a powerful brand narrative that elevated Big Power's market presence. The new communication materials effectively bridged their traditional electrical engineering strength with their innovative solar solutions, positioning them as leaders in sustainable energy. The visual storytelling successfully conveyed their technical expertise while making complex solutions accessible to diverse stakeholders. This comprehensive rebrand reinforced their reputation as pioneers in both electrical engineering and solar energy, strengthening their position as the go-to partner for sustainable energy solutions in Kurdistan and Iraq.
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